Free ebook · The Small Business Founder’s Guide to Marketing
Part 1: Feed Your Business
Stop asking, “What marketing tactic should we try next?” Start asking what your business actually needs, then decide the best way to feed it.
A short, practical guide for founders who have outgrown doing it all themselves. By Travis Isaacson, Fractional CMO at Powder Days Marketing.
Every founder runs into the same problem: there’s only one of you.
You’ve tried ads, social, SEO, maybe a billboard or two. Some of it worked for a while. Then the numbers went flat, and now you’re not just frustrated. You’re skeptical.
The problem usually isn’t the tactic. It’s the question. Feed Your Business gives you a simple way to sort dozens of marketing channels by the job each one does, so you can choose the right mix, set the right expectations, and measure each piece fairly.
Four ways to put food on the table
Setting the Table
A strong foundation
Messaging, brand, website, offer, and customer experience. Hard to measure directly, but critical to everything else.
Hunting
Quick wins, targeted strategies
Going after specific prospects for immediate results. Typically the easiest to measure and tie to revenue.
Fishing
Wide nets for big opportunities
Reaching broader audiences, testing approaches, and learning what gets customers to bite.
Farming
Long-term relationships
Nurturing relationships and visibility over time. Slow to show results, but the harvest keeps coming.
What’s inside
- The nine questions every marketing plan should answer
- A quick-look comparison of all four approaches: focus, timing, and how to measure each
- An “Is your table ready?” checklist covering seven foundational pieces
- Real client stories, from a resort hotel to a home remodeler to a software company
- The honest benefits and challenges of each approach
- How one channel, like a trade show, can do four jobs at once
32 pages · PDF · Free, no sign-up required
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Your business has its own customers, goals, and resources. The marketing that feeds it should reflect that. Let’s talk about what yours needs.
