Just like the plumbing in a building ensures a seamless flow of water, “digital plumbing” ensures the fluidity and consistency of your business’s online footprint. It ensures that your customer’s journey flows properly and ends in the right place.

Here are a few tips:

Your business might be listed across various platforms – from your Google Business Profile to social media profiles. Ensuring that each profile is consistent in branding, messaging, and information is vital. It builds trust and recognition among your customers.

An incomplete profile is like a leaky faucet – it just doesn’t work efficiently. Fully filled-out profiles with engaging descriptions and quality images attract and retain customer interest. It’s about making a great first impression and then maintaining it.

Make navigating from one digital platform to another easy for your customers. Linking your social media profiles to your website, your blog to your LinkedIn profile, and everything else creates a user-friendly and SEO-friendly network.

Your digital presence is often a prospective customer’s first interaction with your business. In fact, many will never visit your website. They’ll convert directly through the platform or abandon their research on you entirely based on what they experience right there. High-quality images and well-crafted descriptions on every digital profile speak volumes about you.

Neglecting digital plumbing can lead to a fragmented online presence, confusing potential customers, and missing out on opportunities. It’s about creating a seamless, cohesive digital journey for your customers. Regularly check and update your online profiles – it’s an investment that pays off by building a strong, recognizable brand.

DIY or hire a digital plumber like Powder Days Marketing. However you do it, just plumb it!

Side note: the images here were generated by DALL-E (ChatGPT 4) on 11.21.23